Research Methodology
Dec 2025 Examination
Q1. A manufacturing firm is considering the adoption of a new performance appraisal system. While management is interested in objective metrics such as productivity and error rates, employees are concerned about fairness and transparency. The research consultant must design a study that incorporates both quantitative and qualitative approaches. Sketch set of 5 interview questions and 10 survey questions to back up the study. Collect pilot/dummy data for analysis and present actionable insights. (10 Marks)
Ans 1.
Introduction
Performance appraisal systems are critical in aligning organizational goals with employee performance, fostering productivity, and ensuring fairness in evaluations. In this case, a manufacturing firm is planning to introduce a new appraisal system. While management emphasizes objective metrics such as productivity, error rates, and efficiency, employees are more concerned with fairness, transparency, and recognition of their contributions. To address these dual perspectives, a mixed-methods research design—combining both quantitative and qualitative approaches—becomes essential. Quantitative surveys allow the measurement of large-scale employee perceptions, while qualitative interviews provide deeper insights into
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Q2. A global consumer goods company has experienced a sharp decline in sales in one of its key markets. The executive team is divided: some advocate for immediate applied research to identify and solve the current sales problem, while others argue for investing in basic research to gain deeper insights into evolving consumer behaviors and market trends. The company has limited resources and must decide which research approach to prioritize, knowing that the choice will impact both short-term performance and long-term competitiveness. Evaluate the decision-making process of a multinational corporation’s management team that must choose between conducting applied research to address a sudden drop in sales or investing in basic research to understand long-term market trends. Critique the potential outcomes of each approach and justify which research type would be more effective in this scenario, considering both immediate and strategic organizational needs. (10 Marks)
Ans 2.
Introduction
Multinational corporations often face the dilemma of balancing urgent business pressures with long-term sustainability. When a global consumer goods company experiences a sharp decline in sales in a major market, executives must decide whether to pursue applied research to solve the immediate problem or basic research to uncover deeper shifts in consumer behavior and market trends. Applied research delivers short-term corrective insights, while basic research builds knowledge that reshapes future competitiveness. Limited resources force prioritization, making this choice critical. The decision reflects not only financial pressures but also the strategic orientation of the company. The following discussion evaluates the decision-making
Q3(A). In response to the global shift towards remote work, a large services company wants to understand how this change is affecting employee productivity and well-being. The management team is concerned about both the potential benefits and drawbacks of remote work, including issues of work-life balance, collaboration, and performance measurement. The research team must design a study that addresses these complex, interrelated factors while adhering to ethical standards and organizational constraints. Develop a strategic plan for a business research team tasked with investigating the impact of remote work on employee productivity and well-being. Your plan should integrate relevant research philosophies, data collection strategies, and ethical considerations to ensure credible and actionable results. (5 Marks)
Ans 3a.
Introduction
The rise of remote work has transformed organizational structures and employee experiences worldwide. While offering flexibility and reduced commuting, remote work also raises challenges such as blurred work-life boundaries, reduced social interaction, and difficulties in monitoring performance. A large services company seeking to evaluate its impact must adopt a structured research plan. This plan should incorporate sound research philosophies, appropriate data collection strategies, and strong ethical safeguards to ensure findings are both credible and
Q3(B). A large healthcare organization is embarking on a transformation initiative to adopt evidence-based management practices. The leadership recognizes the need to consider both measurable outcomes (such as patient satisfaction and operational efficiency) and the subjective experiences of staff and patients. They seek a research plan that leverages multiple philosophical perspectives and advanced analytical tools to guide decision-making. Design a strategic research plan for a healthcare organization aiming to implement evidence-based management practices. How would you integrate different research perspectives (positivism, constructionism, critical realism, pragmatism) to address both objective outcomes and subjective experiences, and what innovative analytical tools would you employ? (5 Marks)
Ans 3b.
Introduction
Healthcare organizations today face rising expectations for efficiency, patient satisfaction, and staff well-being. To succeed, they must embrace evidence-based management (EBM), which integrates scientific evidence with organizational realities. A large healthcare organization embarking on such a transformation requires a strategic research plan that captures both measurable outcomes and human experiences. This plan should combine multiple philosophical perspectives and advanced analytical tools, ensuring that decision-making is informed by objective data while remaining sensitive to the subjective context of healthcare