Strategic Management
June 2023 Examination

1. You are a business person who has access to capital and want to build a global
advertising empire.
Create a strategic plan to build your business, do you think that acquisitions could
be a strategic option? Justify your answer. (10 Marks)
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2. The Indian Super League is India’s leading soccer league but is struggling with
viewership? What could be the reasons for this lack of consumer interest? What
strategies would you recommend to the league management if you were its strategy
consultant? (10 Marks)

3. Inox and PVR recently merged together to create India’s largest theatre groups, the
combined entity now has 1500 theatres across the country. This is 20% of the current
market size and nearly 50% of the revenue.

a. If you were an owner of a single screen theatre in a city where Inox PVR have
multiple screens what strategies would you adopt to compete. (5 Marks)

b. Analyze the state of India’s movie theatre industry and what the industry needs to do
to evolve going forward in this highly competitive technology driven media and
entertainment industry. (5 Marks)