Research Methodology
June 2023 Examination

1. Identify a relevant business problem, gather support from literature to identify research
gap. Now, develop a research proposal based on the research gap.
(10 Marks)
It is only half solved
Get Complete assignment help from us
Price – 290/ assignment
NMIMS Complete Solved Assignments
Available for session JUNE 2023
The last date is 29th MAY- 2023
Our assignment help is affordable
Our goal is to provide you with the best and the cheapest
services
Contact No – 8791514139 (WhatsApp)
OR
Mail us- [email protected]
Our website – www.assignmentsupport.in
2. What is meant by a dependent variable? Identify the one from the following theoretical
model. State any six hypotheses from this model. Identify the mediating and
moderating variable. (10 Marks)

3. Nykaa is an Indian e-commerce platform that specializes in beauty and wellness
products. Founded in 2012 by Falguni Nayar, a former investment banker, the company
has become one of the largest players in the Indian beauty industry. In 2018, Nykaa
launched its own private label line of products, which included makeup, skincare, and
haircare. The company’s decision to enter the private label space was driven by the desire
to provide customers with high-quality products at affordable prices. The move paid off,
as Nykaa’s private label products became a hit with customers. By 2020, the company
had over 2.5 million customers, and its private label products accounted for more than
30% of its revenue. In addition to its e-commerce platform, Nykaa has also established
a strong offline presence. The company has over 80 brick-and-mortar stores across India,
including in major cities such as Mumbai, Delhi, and Bangalore. The stores are designed
to provide customers with a seamless shopping experience, with a range of products and
services on offer, including makeovers, hair and skincare consultations, and product
demonstrations. Nykaa has also been quick to embrace the latest trends in the beauty
industry. In 2020, the company launched an augmented reality feature on its mobile app,
which allows customers to try on makeup virtually before making a purchase. Despite
the challenges posed by the COVID-19 pandemic, Nykaa has continued to grow. In
2020, the company raised $13.6 million in funding from a group of investors, including
Stead view Capital and Singapore’s sovereign wealth fund GIC. The funds were used to
support the company’s growth plans, which include expanding its product range and
further strengthening its offline presence. Overall, Nykaa’s success can be attributed to
its focus on providing high-quality products at affordable prices, its strong offline
presence, and its willingness to embrace the latest trends and technologies in the beauty
industry. Nykaa wants to expand in food delivery. You have to conduct research for
Nykaa.

a. Develop a questionnaire to survey the consumer and collect their response on what
factors might be responsible for consumer’s interest in online food buying.
(5 Marks)

b. Assume you have to conduct an interview. Who will be ideal respondent for the
interview? How will you approach them? (5 Marks)