Strategic Management

April 2022 Examination

 

NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Strategic Management
Internal Assignment Applicable for April 2022 Examination

1. It is rumoured that a Chinese car brand FAW Haima plans to enter India. The company
will also be launching FAW Haima 8S, a mid-size SUV in India. You are in charge of
Mahindra & Mahindra SUV division. Suggest 5 innovative ideas to source information
about your Competitor FAW Haima so that your company is better prepared to take on
this new challenge. (Please assume that Covid-19 pandemic is over).  (10 Marks)

2. L1 technologies, a US based Defence contractor wishes to enter India. Conduct a
PESTLE analysis for L1 technologies in India & suggest whether L1 technologies should
enter India or otherwise. (Please assume that Covid-19 pandemic is over).  (10 Marks)

3. You are the Head-Manufacturing of Tata Steel. You are planning to set up a brand-new
Manufacturing plant at a village in rural Karnataka.

a Perform a Stakeholder analysis & suggest which all stakeholders will be taken into
confidence & also what would be your communications approach plan to bring them into
your point of view? (Please assume that Covid-19 pandemic is over). (5 Marks)

b Highlight some of the creative & innovative initiatives that you would undertake to
convince the stakeholders that you mean to do good for all the stakeholders. (Please
assume that Covid-19 pandemic is over).  (5 Marks)

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