E-Business
April 2022 Examination
NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: E-Business
Internal Assignment Applicable for April 2022 Examination
1. Select any 5 sectors/industry in India doing e-business and state the online marketing strategies (any 2) and online marketing tools (any 2) tools used by companies in each of those sector/industry for successful implementation of e-business. (10 marks)
2. Select any 10 companies/organizations doing e-business in India and state how implementation of e-CRM (any 5) and e-SCM (any 5) had significant impact on their business in terms of results based on improvements in customer relations and supply chain management (10 marks)
3. a) List any 5 ways through which organizations doing e-business can collect data/information about their customers with an example for each (5 marks)
b) List any 5 internet marketing tools used by organizations/companies doing E-business in India with an example for each tool (5 marks)
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