Course: Introduction to Retail
December 2021 Examination

1. “Pricing is the most important factor that generates revenue and rest other
factors generate cost in marketing mix.” Considering this fact, describe the different
types of retail pricing policies exists and identify from the same, which according
to you M/s. Croma Retail adapts the retail pricing policy?
(10 Marks)

2. UNIQLO is a Japanese casual wear designer, manufacturer and retailer which owns
over 800 stores in Japan and over 900 stores in abroad in Asia, Europe and USA.
UNIQLO mostly deals with simple, casual and fine quality clothes with
inexpensive prices including sportswear, baby & kid’s clothes and office wear
wants to enter in Indian Market. As a Retail Consultant, explain the stages in the
strategic retail planning process to enter in the Indian Domestic Market?
(10 Marks)

3. The retailing business of India offers many varieties and opportunities to
consumers consuming retail products. To ensure retail business keeps up the pace
at which the business grows in Indian context it is important for retail companies to
keep adding value to the consumers choice.

a. From the viewpoint of the manufacturer, wholesaler and retailer, value is embodied
by a series of activities and processes a value chain that offers a certain value for
the consumer. Considering the fact, identify the different aspects of a valueoriented
retail strategy one should follow (5 Marks)

b. In retailing business, consumers are exposed to many varieties in the business
world. With more options consumers has these days it becomes challenging for
brands to grab the attention of the potential customers. Considering the fact,
explain the factors that influences the customer’s decision-making process for retail
shopper? (5 Marks)

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