Course: International Marketing

 

1. The spa industry in Dubai is currently experiencing growth and spas in Dubai are steadily
becoming a pertinent cultural force, influencing not only how consumers care for their
health, well-being, and appearance, but also how they work, travel, and socialize. As
interest in physical wellness increases, spa therapy becomes increasingly popular in
Dubai and is highly recommended by many medical specialists. As a result, spas are
challenged with increasing competition. At the same time, customers are looking for
“new” and “unique” experiences. You have been employed by Anantara Spa in Dubai to
devise marketing plan to increase profitability and market share. Conduct a macro scan
of the environment and introduce the brand to Dubai, UAE. (10 Marks)

2. Design a marketing mix strategy (4-Ps) for a start-up, brand (can be from any geography)
to expand in the global market and offer a practical solution to them. (10 Marks)

3. Mango, a strong retail brand with 29 stores in India plans to expand its market share in
the premium luxury apparel market.

a. Suggest its value-based pricing strategy (5 Marks)

b. Discuss how changes in consumer shopping behavior can be useful to Mango apparel
brand especially in India. (5 Marks)

 

Complete Solved Assignment is available here

NMIMS Complete Solved Assignments

Available for the session December 2021

The deadline is November 27th, 2021

Easy online ordering of cheap assignments help

With our cheap and reliable service, we are here to help

Contact No – 8791514139 (WhatsApp)

OR

Mail us- [email protected]

Our website – www.assignmentsupport.in