Course: Marketing Strategy
December 2021 Examination

 

1. Explain four Ps of marketing using example from any of the Parle products.

2. Consumer buying behavior plays an important role in marketing strategy & is
affected by various factors such as characteristics/behaviors/preferences. Explain
major influences on buying behavior for the following brands: a) Nyka (e-commerce beauty
portal) (b) Dell laptops (c) Urban Company (d) Dominos (10 Marks)

3.a. Explain the product life cycle with an example. (5 Marks)

3.b. What are three kinds of marketing channel? Explain with an example each. (5
Marks) (10 Marks

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The deadline is November 27th, 2021

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