Course: Marketing of Financial Services
December 2021 Examination

1. One of your clients wants to apply for a Home Loan in the next 12 to 18 months. In
2020 during the pandemic the client had lost his job and delayed his credit card
payments. The client is worried that this may impact his credit score maintained by

Credit Bureaus. Suggest a roadmap to your client to improve his credit score.
(10 Marks)

2. Develop a Public Relations campaign for a Bank of your choice to highlight the
“Digital Banking” edge that your Bank offers. (10 Marks)
3. You are a Financial Planner. Your client Ashwin Aswani aged 37 years and works with
an IT company earning Rs 15 lakhs per year. His wife Asha, aged 34 years, is a
homemaker. They have one daughter Rimmi aged 5 years. The couple requires your
help to make some financial decisions. (You can make any assumptions to further build
up your case.)

a. Ashwin wants to buy a Pure Risk Life Insurance cover of Rs 1.5 crore. He is confused
whether he should buy a ULIP a Term Plan. Recommend the product best suited for his
requirement. (5 Marks)

b. Ashwin has expressed his desire to retire by the age of 55. Design a retirement plan for
him. (5 Marks)
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