Course: Services Marketing December 2021 Examination   1. You are the owner of a retail chain. You currently have consumer durables, groceries and private label clothing range for kids, men, and women. The price point is low and the quality you offer…

Course: Retail Store Operation and Inventory Management December 2021 Examination   1. “The choice of a location is directly related to the success or failure of a retail store”. Do You agree? Explain the steps in selection of location for opening a…

Course: Retail Store Design and Location December 2021 Examination   1. Amul wants to revamp its store giving it a fresh look? You are supposed to redesign their store with a fresh perspective. What will be your approach? (10 Marks) 2. Axe…

NMIMS Global Access School for Continuing Education (NGA-SCE) Course: Research Methodology Internal Assignment Applicable for December 2021 Examination 1. You have been hired by a firm as a researcher to understand the consumer preferences for one of their product categories within a…

Course: Research Methodology December 2021 Examination   1. You have been hired by a firm as a researcher to understand the consumer preferences for one of their product categories within a state in India. After going through the requirements, you realized that…

Course: Merchandising Management December 2021 Examination   1. How would you go about displaying the merchandise if it were your own store where you are planning stationary? (10 Marks) 2. If the merchandise in your store were apparels and apparels related products…

Course: Marketing Research December 2021 Examination   1. A fast moving consumer goods (FMCG) company has an established cooking oil brand named “Good Life”. The company enjoys the second highest market share in this segment and is a familiar brand. The market…

Course: Marketing Research December 2021 Examination   1. A fast moving consumer goods (FMCG) company has an established cooking oil brand named “Good Life”. The company enjoys the second highest market share in this segment and is a familiar brand. The market…

Course: Introduction to Retail December 2021 Examination 1. “Pricing is the most important factor that generates revenue and rest other factors generate cost in marketing mix.” Considering this fact, describe the different types of retail pricing policies exists and identify from the…

 Course: International Marketing   1. The spa industry in Dubai is currently experiencing growth and spas in Dubai are steadily becoming a pertinent cultural force, influencing not only how consumers care for their health, well-being, and appearance, but also how they work,…