Retail Banking
September 2021 Examination
- Today, Retail Banking products and services are being delivered through multiple distribution systems. Describe the evolution of these distribution systems and the pros and cons of each of these. Also, enumerate the advantages to the Bank as more and more retail customers avail products and services through various alternate channels to the conventional Branch channel (physical branch distribution system). (10 Marks)
Ans 1.
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- Non-Resident Indians who currently live in various advanced countries have ample choice for making good and sound investments in their country of Residence. What are the various operational, business and marketing strategies that Banks in India can adopt to make themselves an attractive market for these NRIs? (10 Marks)
Ans 2.
- Assume that you are the Head of Retail Banking of a large and profitable private sector Bank operating in India. You have invited the Heads of all the Distribution channels (Branch, ATM, Internet, Mobile and Call Centre) for reviewing their performance for the year and to set the Key Result Areas (KRAs) or goals for the coming year.
- What will be the parameters that you will use for reviewing their performance? (5 Marks) –
Ans 3a.
- What will be the typical KRAs you will be setting for them for the coming year (5 Marks) –
Ans 3b.