Consumer Behavior
September 2021 Examination
- What are membership groups and symbolic groups? How do they affect consumer behavior? Discuss 1 membership group and 1 symbolic group from your life. (10 Marks)
Answer 1.
- Explain the Classical conditioning theory of consumer learning. What are its applications in marketing? Give an example of each application. (10 Marks)
Answer 2.
3 a.
Explain the different adopter categories in the Innovation adoption process, taking the
Example of any innovative product of your choice. (5 Marks)
Answer 3a.
- Take any 5 consumer personality traits of your choice and explain how they affect consumer behavior. (5 Marks)
Ans 3b.
NMIMS Complete Solved Assignments
available for session September 2021
last date is 28th August 2021
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